Unfortunately, Steam have in fact updated their EULA to comply with DSR in the UK but also deny a refund. They do this by categorising their product as a service and getting you to accept (by checkbox) waiving your right to a seven day cooling off for a service. Basically, they inform you the contract is complete the moment the item is in your inventory.
So they manage to have a EULA that is compliant with our law and also prevents a mandatory refund under DSR service elements. From the OFT:
"Different rules apply to services where the consumer agrees
that the service starts before the usual cancellation period
expires. These are:
• where you have supplied the required durable information
before the service starts and the consumer agrees to the
service starting before the end of the usual cancellation
period, their cancellation rights will end when performance
of the service starts"
That said, I did try it on using DSR and they did capitulate, but were keen to point out they did not have to refund but had done it as a goodwill gesture.
Additionally, it's not yet been ruled upon in the UK that digital downloads are indeed a service anyway, they might not be, although they are clearly not tangible goods. However, there is a new bill being scrutinised that aims to end the ambiguity and add de facto protection.
4d wrote:If you're in the UK you don't need to bother with any of this. Familiarise yourself with Distance Selling Regulations, then point them out to Steam and demand a refund. They cannot legally say no if you are a UK customer - and they know this. I believe the rest of the EU has something similar as per a new EU-wide rule, but it's not so unambiguously stated.